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Research papers

A practical guide to survey research in East Europe and The USSR

This paper presents a synthesis of the BBC World Service's experience over the past two or three years in conducting quantitative research in Eastern Europe. The focus is not on any one of the dozen or so surveys which we have done in the region, but...

Catalogue: Conference 1991: International Marketing Research
Author: David Ostry
Company: British Broadcasting Corporation (BBC)
June 15, 1991
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Citation

Ostry, D. (1991a, June 15). A practical guide to survey research in East Europe and The USSR. ANA - ESOMAR. Retrieved May 06, 2024, from


https://ana.esomar.org/documents/a-practical-guide-to-survey-research-in-east-europe-and-the-ussr